Sponsor Pavilion for the Beijing Olympics

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To meet the high attendance demand of an audience of "Olympic proportions", the designers of the Sponsor Pavilion for the Beijing Olympics engaged ORCA to determine how to lay out and operate the pavilion so that thousands of visitors could pass through each day while minimizing wait times and over-crowded conditions. One of ORCA's innovative solutions was a high-throughput theater which, combined with careful placement of the other exhibits, was designed to facilitate a smooth flow of visitors into and through the unique blend of museum, corporate display, hospitality center and open-air pavilion.

The design vision for the Sponsor Pavilion for the Beijing Olympics, at the heart of the Olympic Green in Beijing, interweaves garden areas, museum galleries, theater shows, walk-thru displays, VIP lounges and meeting rooms all under one roof within a three-level indoor/outdoor facility. Expected attendance for the pavilion was high due to its central location and expected high level of interest in its exhibits, which included an exhibition of the famed Qin Shi Huang Terracotta Warrior army. Thinc Design, one of the pavilion designers, involve ORCA to ensure the pavilion was designed to accommodate the expected attendance.



ORCA began by determining the hourly visitor throughput capacity required to accommodate the pavilion's projected daily attendance. From that calculation, each segment of the pavilion facility was analyzed - including show lengths, exhibit placement, vertical transportation provisions and queue layouts - to ensure that each pavilion component met the overall capacity goal, and to identify and formulate solutions for circulation bottleneck and congestion areas. This analysis process was updated as each phase of the pavilion's design was completed. ORCA further analyzed the planned operation of the pavilion, assessing back-of-house provisions, supply flow, staffing requirements, position responsibilities, maintenance and upkeep concerns, wayfinding needs, and staff and visitor safety concerns.

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